Last Tuesday, Julian Carlo Miguel Alcantara, a 10-year-old Ateneo Grade School student, was killed in a shocking vehicular accident on the school ground's parking lot. The photo above shows a follow-up story in the Inquirer and a Hi-Ace ad on top. Coincidentally, the vehicle that hit the boy was a Hi-Ace.
Talk about timing and ad positioning.
On a more serious note, this statement from the boy's dad, Fernando, struck me: "I just wanted to see the face of the person who took away someone so precious.”
Adds to the depth of the whole tragedy.
Click here for the full article. Or here for the first story.
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